As a creative hybrid, I aim to add value through recognizing and developing great ideas or leveraging social capital. I’ve always been interested in visual and social patterns, and my passion lies in how our industry uses innovation to influence an emotional response. It all started when I was exposed to Absolut Vodka print ads. I loved the clever ways Pernod Ricard exposed their product through visual patterns within an image. Over time I’ve become a student of the industry. I’m fascinated with agency/brand relationships. I’d love to connect and share more about myself and my vision.