Moto Pistole needed an online presence that would capture the mystique of Tyler Lunceford and his appointment-only custom motorcycle shop in Red Hook, Brooklyn.
“If Tyler Lunceford was a one-legged man in an Alaskan ass kicking contest… he would kick your ass. The only thing is, he has two legs. And that’s what makes him very dangerous. That and the fact that he builds some of the most salty Ducatis this side of Bologna.” – Icon Limiter Magazine
Who hired Jeff Van Gundy to be a professional sports commentator?