TAP THE MOUNTAIN
Pabst Blue Ribbon engaged us to create limited edition snowboard and ski artwork that leverages Pabst’s visual assets, appealing to their core consumer, and creating hype on the slopes. I partnered with Adam & Co. who was responsible for the creative vision and design and illustration for the top of the boards and ski’s. Our goal was to showcase the iconic Pabst branding, the spirit of modern Americana and the thrill of action sports. Merch distribution is a HUGE part of Pabst’s advertising so we wanted to create something that would create excitement with the various brand ambassadors on select mountains throughout the country.