I partnered with Adam & Co. who was responsible for the creative vision and design. Llanllyr Source Water is a 15 year old brand with a strong presence in the United Kingdom found in luxury/boutique hotels. After years of success and initial expansion into the United States, Source wanted to take the brand to the national stage.
With an 800 year history of the land where the water is bottled and a venerable family tradition, Source has a great story to tell. With the right brand strategy and design refinement, our goal was to transition the brand for meaningful expansion across all channels of customer engagement.
By revisiting the existing identity, packaging, bottle, brand stories and overall strategy, our goal was to establish Source as a distinctive brand. Disclaimer: Images shown above are not the final packaging but our recommended concepts.