Check out this story told entirely through quick macro shots by Director / Editor: Gustav Johansson. With the increase in popularity of video applications like lumify / Spark and the affordability of equipment / editing software, it’s interesting to see how many traditional design agencies have added video to their capabilities to help reinforce messaging. The evolution is fascinating. I recently connected with a few companies who’s core offering is video. Interestingly enough, they all position themselves differently which I love. Some of them don’t even identify what they do through text. Instead, they show you a reel that blows your mind. Digital arms of studios are evolving and the lines between design, video and analytics are becoming more and more blurred. The idea of creating and fostering great creative through technology has always been fun, but now it just seems more interesting because the end result is sexier.